Mahindra & Mahindra Ltd. (M&M), one of India’s leading automotive manufacturers with a growing global presence, today announced the appointment of Ideal Motors (Pvt) Ltd. as its sole distributor in Sri Lanka. The Mahindra range of vehicles sold in Sri Lanka includes the Scorpio and Bolero SUV and Pick Up range, the Maxx Maxi Truck and the Mahindra Alfa three-wheeler.
The partnership will result in the formation of a new company known as Ideal Motors (Private) Limited which will retail Mahindra vehicles in Sri Lanka.
“We are delighted to consolidate our presence in Sri Lanka with the appointment of Ideal Motors as our sole distributor in the country. Since our debut in 2002, we have sold over 3,000 vehicles in the region and our partnership with Ideal will give us a strong competitive edge in the local auto market which is one of the most vibrant in the subcontinent,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.
“With their unique combination of ruggedness, utility and style, Mahindra vehicles have carved a distinct niche for themselves in Sri Lanka which is a strategic global market for us. In fact, in keeping with our long term plans for this region, we are soon going to enhance our current product portfolio in the market with the launch of several new products, including the Mahindra XYLO MPV, the new Scorpio with Automatic Transmission and the GiO compact truck”, he added.
With its in-depth knowledge of the local auto industry and strong network, Ideal will, I am sure, contribute in large measure to our future success in this market,” said Mr. Pravin Shah, Executive Vice President, International Operations, Automotive Sector, Mahindra & Mahindra Ltd.
“We are delighted to associate ourselves with Mahindra in Sri Lanka where it is a well respected brand name. I am sure that our knowledge of the local market combined with Mahindra’s expertise and superior product line will help us corner a significant share of the automobile industry in Sri Lanka,” said Mr. Nalin Welgama, Chairman, Ideal Motors (Private) Limited.
Ideal Motors (Pvt) Ltd Deputy Chairman and stakeholder, Mr. Aravinda De Silva needs no special introduction. The former Sri Lankan Cricket captain and legend has a passion for automobiles and has been a keen motor enthusiast. He is all set to play a significant role in growing the Mahindra brand in Sri Lanka, as its brand ambassador.
Mahindra & Mahindra has been growing in stature as an international automotive major. Today, M&M has a global footprint with a presence in major markets including Africa, South Asia, Middle East, Europe and Australia. It also has a rapidly growing footprint in South America where it is present in Brazil, Chile, Peru and Uruguay.
Since its launch, the Mahindra Scorpio has not only emerged as the leader in the UV (Utility Vehicle) segment in India but has also won widespread industry acclaim. It has also won several prestigious awards from the automotive media, including the CNBC Autocar Car of the Year Award, BBC Wheels Best SUV of the Year and Best Car of the Year awards and the BS Motoring Car of the Year Award.
The Mahindra Bolero is India’s leading SUV, a position it has held for the last three years. It is also the first brand in the SUV/UV/MPV category in India to cross 50,000 units for two consecutive years. This clearly points to the immense popularity enjoyed by this evergreen brand. The Bolero’s superior value proposition of style and rugged appeal coupled with M&M’s customer-centric approach to business has been a major contributor to its success over the years.
The Mahindra Pik-Up combines the style and comfort of an SUV with the powerful performance of a pick up and is designed to make the toughest of tasks effortless. The vehicle is available in 4x2 and 4x4 options and is ideal for farm, commercial and recreational use.
Launched in India in August 2006, the Maxx Maxi Truck is one of the most successful brands in M&M’s pick-up portfolio. The brand is primarily targeted at the entry-level segment, but also provides an option to those who aspire to graduate from a 3-wheeler or mini-truck to a vehicle with larger load-carrying capacity.
The Alfa is an ergonomically designed, modern diesel 3 wheeler and is one of the most successful brands from the company’s commercial vehicle stable. It offers features that are best in its class and is available in both passenger and cargo versions.
Ideal Motors ( Pvt) Ltd showroom is located at No 271, Galle Road, Colombo 03 and the workshop at No 75, Kandawala Road, Ratmalana and could be contacted on telephone number 011 7755555, email: